Customer Relationship Management

Actually when i was studying ooad and tqm i thought to write a post about CRM. Just know about CRM software and whats the use of it. CRM will reduce your sales work and concentrate on next implementation in sales or in production….

Customer relationship management (CRM) is a set of strategies, processes, and associated technology enablers designed to improve the interactions and engagement of customers. It involves not only the use of these systems, but also corporate cultural transformation and ongoing programs with the appropriate organizational framework. Sales force automation (SFA), customer service and support, and enterprise marketing management are among the main CRM areas.

Benefits:

• empowers management with a real-time pipeline and forecasting so they can build and focus on high-profit, sustainable relationships
• empowers staff with customer intelligence and best practices to increase their likelihood of successful transactions
• increases customer acquisition, retention, loyalty, and profitability by integrating information across the enterprise
• enables executives and management to gain customer insight

I think this post is like our text book which we read…..